‘9 Sales Email Templates to Inspire Urgency in Your Prospects’ – HubSpot

Aja Frost says, “Most salespeople face the same persistent challenge: Their prospects lack urgency.

There are a number of strategies — both successful and unsuccessful — reps use to overcome this inertia. Often, they end up offering huge discounts with expiration dates. While this technique might result in a sale, the company’s margins and the rep’s commission bonus both take a hit.

Plus, once other potential customers learn the business’s salespeople are willing to discount heavily, it’s difficult to sell at full price.

The solution? Create authentic urgency. These nine sales email templates will encourage your prospects to buy sooner rather than later without resorting to discounting or manipulative tactics”.

9 Sales Email Templates to Inspire Urgency in Your Prospects

HubSpot