‘Adobe launches a super-cloud to manage customer experience’ – Martech Today
Barry Levine says, “Adobe is gathering its clouds and making more.
Today, the company unpacked a truckload of announcements at the Adobe Summit digital marketing conference, currently taking place in Las Vegas.
In light of these announcements, it looks as if Adobe has decided that the real game is not just marketing or sales but customer experience, something that also extends across product development, customer service and other departments.
At the top, it’s announcing a new Experience Cloud. It’s actually what you might call an uber-cloud, since it is comprised of the existing Marketing Cloud (which includes Adobe Experience Manager, Target, Campaign, Social and Primetime), a new Advertising Cloud and a new Analytics Cloud.
Last week, Adobe announced the next gen of Experience Manager, which includes a deeper integration of its recently acquired user-generated content (UGC) platform Livefyre. Now, for instance, Experience Manager’s Assets can directly utilize and acquire permissions for UGC assets in Livefyre”.
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