Ginny Marvin says, “A day after Matt Britton, Google’s EMEA head of operations, apologized for advertisers’ ads appearing adjacent to extremist content — after a stream of advertisers announced they were puling ad from Google’s ad networks — the internet giant’s chief business officer announced new brand safety controls.

As Marketing Land has reported, the Google Display Network includes many extremist sites propagating right- and left-wing ideologies, hoaxes and misinformation. The company updated its policies to address mirepresentative sites in November but did not address brand safety concerns of ads appearing alongside extremist content and misinformation.

Philipp Schindler, Google chief business officer, wrote that as of Tuesday, the company is “taking a tougher stance on hateful, offensive and derogatory content. This includes removing ads more effectively from content that is attacking or harassing people based on their race, religion, gender or similar categories. This change will enable us to take action, where appropriate, on a larger set of ads and sites.”

The changes are also meant to address complaints of brand messaging appearing on exremist videos on YouTube”.

Google announces new brand safety controls for display & video advertisers

Marketing Land

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