‘How to Create a Successful Influencer Marketing Campaign’ – Entrepreneur
Murray Newlands says, “Influencer marketing has become the talk of the town, with many embracing it as part of their marketing and PR strategies. Slowly, influencer marketing is replacing certain forms of traditional advertising, as marketers realize they can increase their reach by partnering with personalities that have large followings on their websites and social media platforms.
Although the popularity of influencer marketing has grown significantly, many are still unsure as to how to use the influence of social media celebrities to create effective influencer marketing campaigns. As a result, I’ve put together a quick guide on how to create a successful influencer marketing campaign.
1. Determine your goals.
To set up a successful influencer marketing campaign, you need to:
- Identify your target audience
- Set your budget
- Establish Key Performance Indicators (KPIs)”.
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