Kumail Hemani says, “We all know that social media is a great way to promote yourself and spread your business’ message across the web. For e-commerce stores, a few social shares can quickly snowball into unbelievable success.

Unlike, brick and mortar stores, e-commerce has the benefit of being available 24/7. Whether your customers are shopping on a holiday or at 2 AM, the store is open for business. But this accessibility is a 2-way street; your customers can shop anytime, but they can also send feedback and share comments at all hours of the day.

This problem is amplified if your e-commerce has a social media account on Facebook, Twitter, YouTube and Pinterest. In that case, your business is exposed to an entire planet of opinion.

Having a comments section can provide a number of benefits, but also can come with a lot of headache for a business owner. Believe it or not many businesses have been brought to their knees after a barrage of negative feedback, broken down/shut down as a result of a huge number of negative comments by their consumers”.

How to Handle Negative Comments and Keep Your E-Commerce Customers Happy

Entrepreneur

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