Tom Kuhr says, “Your brand might be doing an excellent job of maintaining your main Facebook Page, but you may have overlooked the deeper, more personal interactions happening on your Local Facebook Pages. Due to the rising use of mobile phones, Local Pages have five times more reach than national Facebook pages and eight times more impressions.

Today, there are more than 60 million active Business Pages on Facebook, and 78 percent of local mobile searches result in offline purchases. With the right tools, you can drive more sales by directing users to your in-store locations.

Maximize the benefits of Facebook

Local Pages are the future. Not only do they impact customer acquisition and retention within Facebook, but they also play a major part in search engine rankings by providing strong engagement and rating signals.

In order to maximize this benefit and increase your presence on Facebook you must:

  • claim all your pages and integrate those created by non-affiliated users.
  • clean existing pages by ensuring the information is accurate and up to date.
  • manage customer feedback, including inquiries, comments and reviews”.

How to harness the power of Facebook Local Pages to drive in-store sales

Marketing Land

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