Tim Peterson says, “LinkedIn continues to cross off the checklist for assembling a modern digital advertising business after pressing reset a year ago.

Later this year LinkedIn will once again let businesses target the people who visit their websites with ads on the Microsoft-owned, business-centric social network. On top of re-adding website retargeting — which is already offered by Facebook, Google, Twitter and Pinterest — LinkedIn will also enable business to target ads based on people’s email addresses, as its aforementioned rivals already do.

LinkedIn’s plans are detailed in a presentation published to the company’s Marketing Solutions site as well as videos posted to the division’s YouTube channel. Manny Rivas from digital ad targeting firm Aimclear brought the YouTube videos to our attention earlier on Monday.

“Matched Audiences is a natural evolution of our Marketing Solutions business and we’re currently testing it with key customers. We’ve spent the last few years heavily investing in our infrastructure, and regularly enhancing Campaign Manager translates into better results for our customers,” a LinkedIn spokesperson said in an emailed statement”.

New: LinkedIn’s Matched Audiences will target ads based on people’s web browsing, email addresses

Marketing Land

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