Jack McNamara says, “Traditional advertising is dead.

I don’t mean that it’s waiting on deck for the Pearly Gates in hospice, or being read it last rites. I mean the era of Mad Men has full-on flat lined. With a Super Bowl ad boasting an infamous price tag of over $5 million in 2017, the appeal of purchasing 30 seconds of airtime for the cost of a series A seems less attractive than an ex-girlfriend in bad mood. Consumers yearn for something authentic. They want you to earn their attention, on numerous platforms, in a split second through raw emotion, true value and a unique proposition. The brands that have taken a step back to realize this is a new world have cashed in on some major benefits, at a fraction of the cost.

Below are a few examples of companies that have stepped outside of the perceived comfort zone to be truly original. These companies took a leap of faith that their unique stance would pay massive dividends. They were right and they continue to thrive”.

The Death of Traditional Advertising and the Rise of Originality

Entrepreneur

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