‘4 Things Your Website Needs Convert Visitors Into Customers’ – Entrepreneur
Andrew Model says, “Imagine this: your brand is firmly planted at the number one position on search engine result pages, your influencer network is producing daily content pointing their followers in your direction and your email open rates are on the rise. Congratulations, you’ve achieved every digital marketer’s dream scenario!
But don’t start patting yourself on the back quite yet. Despite this consistent flow of traffic, your visitors are still bouncing from your site. Unfortunately, if your website is not designed to convert traffic leads, this nightmare might be your reality. It’s true that in today’s multi-channel digital landscape, there’s no shortage of opportunities to get visitors to your site. But getting them to stick around and visit again is a different story entirely.
The first thing you have to do to turn your site into a lead-generating machine is conduct a thorough site analysis to better understand your site’s problem areas and provide clarity as to why visitors are bouncing. When it comes to upping your lead generation game, you need to start with the basics: site speed, strong landing pages, clear calls to action and valuable content”.
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