‘An introduction to AI-powered ecommerce merchandising’ – EConsultancy
Ben Davis says, “Amazon has been using algorithms to try to sell you extra stuff for years.
But the technology to personalise merchandising, much further than recommendations, is advancing rapidly across ecommerce.
Companies such as Sentient and Apptus and their AI-powered systems are changing site search functionality, product lists, facets and more, to try to generate more sales.
I caught up with Sören Meelby, VP Marketing at Apptus, to get an introduction to the technology (Apptus eSales), and to pose some questions about the user experience in online retail.
Econsultancy: Many ecommerce sites allow the user to filter by ‘most popular’? How much further does automated merchandising go?
Sören Meelby: Each and every sort order typically follows a logic or business rules and ‘most popular’ is fairly straight forward. It is the most popular products over a given or configurable time period”.
Comments are closed.
