‘Analyzing Your Emails: 7 Key Metrics to Watch’ – AWeber
Monica Montesasays, “If you send an email out into the wild and don’t review the analytics, did it really happen?
Of course it did! But it does make it difficult to know what kind of impact your email had. Did a lot of subscribers open it? Did they click any links? Did they make a purchase as a result?
To answer these questions and discover if your emails are helping you connect with customers and grow your business, checking the performance of your emails is essential. Like any other business strategy, analytics are the key to identifying success.
Plus, your email analytics can tell you different stories about subscriber engagement and the kind of content that resonates with them. With that kind of intel, you’ll be able to discover opportunities to make improvements, deliver more value and increase the effectiveness of your emails.
Interpreting the data from your email analytics may seem daunting, but don’t be afraid to delve into it”.
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