Tim Peterson says, “Some time this year, Facebook will max out the number of ads it can squeeze into people’s news feeds. But how many ads is Facebook already inserting?

To get a better idea, I’ve built an extension for Google’s Chrome browser, called Facebook Ad Spotter, that tracks the number of ads and organic posts appearing in Facebook’s desktop news feed. You can use the extension to highlight the ads as you scroll through your feed, see the ratio of ads to organic posts and share your anonymous ad load stats to a database that I’ll be using to calculate Facebook’s average desktop ad load. You can install the extension through this link to the Chrome Web Store.

After installing the extension and scrolling through your Facebook news feed, you can click on the extension’s icon to open a pop-up window that will show the average ratio of ads to organic posts plus the total number of ads and organic posts. You can also see a listing of each ad, including the advertiser’s name and at what position in the news feed that ad was placed (though sometimes there’s a delay between when an ad appears and when Facebook updates its positioning information)”.

How to track Facebook’s ratio of ads to organic posts in your desktop news feed

Marketing Land

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