Marc Wayshak says, “Many salespeople dread putting together sales proposals. They spend hours crafting proposals that ultimately never lead to business. This is entirely avoidable: Following a proven five-step checklist for creating sales proposals lets you guarantee your proposals will create value for your prospects — while enabling you to close bigger deals.

The vast majority of salespeople make the same common mistakes when writing proposals. The following five guidelines will help you avoid these. Get ready to dominate the competition.

1) Keep the proposal short.

The longer your proposal is, the less likely your prospects are to read the entire document. In fact, prospects will feel like you’re giving them work to do if you hand them a 40-page proposal to review. Keep your proposal as short as possible. If your proposals are currently hovering around 20 pages, can you cut your next one down to 15? How about 10? The fewer pages the better (as long as you’re including all the necessary details that create value for your prospects).

2) Customize your proposal template.

Every prospect wants to feel special. When you use boilerplate lines in your proposals, your prospects feel undervalued and disrespected”.

5 Strategies for Creating a Sales Proposal that Closes for You

HubSpot

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