Barry Levine says, “A rebranded startup is today launching an AI-powered social marketing tool that it says can boost engagement, and even write the post.

Post Intelligence, based in San Francisco, was founded in 2015 as MyLikes by ex-Google execs Bindu Reddy and Arvind Sundararajan. The company is launching today under the new name, as it unveils a beta of its new intelligent social marketing app for Web and Android, called Pi.

Pi tracks social trends and a user’s history of social posts to predict engagement (e.g., likes and shares), recommend content, learn what works, and even generate posts.

The company said it constructs a deep neural network for each user’s social media feed to build custom models of engagement prediction. The engagement is predicted as 0 to 10, with 0 showing little engagement, 5 a typical amount and 10 a boost. Reddy told me that Pi can accurately predict 85 percent of the time whether engagement will be less, typical or boosted, with an 80 confidence threshold.

A user can post to multiple pages on multiple platforms through Pi and schedule when the posts will run, for Facebook, Twitter and Pinterest. Support for Instagram and Snapchat is on the drawing board”.

This new AI-powered social marketing tool can predict engagement or write the post for you

Martech Today

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