‘5 Universal Ways to Earn Buyer Trust Fast’ – HubSpot
Grant Cardone says, “Think about when you go into a dentist for the first time or a lawyer’s office. You probably don’t feel comfortable. What about when you go to a party and don’t know anyone? It’s human nature to feel more comfortable with the familiar.
A customer in your store or on your website is a lot like taking someone into your home. First, you have to make them comfortable, introduce them to the surroundings, and handle their fears. Unless this person has previous experience with you or your company, they won’t be in their comfort zone. People are “guarded” when they meet new people or are placed in new situations and environments.
And when a person is guarded it’s difficult to get on common ground. You have to assure your customer, address their fears and beliefs, and put them at ease. Remember that you are not in the product business; you are in the people business. A “guarded” customer to me indicates a good thing — not a bad thing — because the more guarded customer shows they are likely a buyer”.
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