‘Not Getting Enough Leads? Try Inbound Marketing’ – Business.com
Brett McIntyre says, “Inbound marketing focuses on drawing the attention of potential customers to a brand or product. An agency will use several techniques to create brand awareness and attract customers to help grow a business. A large part of inbound marketing strategy utilizes marketing automation, SEO, content marketing, email marketing, social media, blogs and more.
To clarify the difference between outbound and inbound marketing, one can look at it like this: Outbound marketing works to directly attract customers, whereas inbound marketing is aimed at creating awareness about a company and increasing its visibility; this is particularly important for online searches for products or services.
We all know how important the internet has become when it comes to gathering and distributing information. People have become accustomed to finding what they want at any time, no matter where they are. Where we used to say “I’ll look it up,” we now say “I’ll Google it.” This is true whether we’re looking for general information, specifically want to buy a product or need to find a particular service.
The truth is, the internet has made us lazy. We can find anything we need without leaving our seat”.
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