Larry Kim says, “Individuals, businesses, and brands are producing a ridiculously enormous amount of content every minute. That means your content is getting lost in the noise.

But wait. Every marketing expert ever agrees that the secret to content marketing success is creating quality content. And you’re creating quality content, right?

So … why is most of your content still failing?

Simple: Your definition of “quality content” is completely wrong.

Most marketers have bought into some fantasy that it’s about attributes rather than statistics. They evaluate content “quality” based on traits like:

  • Length
  • Visual appeal
  • Spelling and grammar
  • Formatting”.

7 Tips for Telling Content Unicorns from Content Donkeys

Small Business Trends

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