Michael Sandstorm says, “Everything from music streaming services to healthy sweets are being marketed through free trials and there’s a reason why it’s such an effective marketing tactic.

It allows your customers to ‘own’ your brand without initially paying for it, and because once they have a brand they value it more highly, they are more likely to continue using your product.

Humans are creatures of habit and comfort, making it highly unlikely that we will give up on what we perceive to be a benefit to us once it has become an established part of our everyday lives. Just as the majority of us are unlikely to eschew the benefits of modern society for a hunter-gatherer lifestyle or even go back from smartphones to flip phones, some brands and their products have managed to make themselves indispensable in our lives.

With the right product and the right kind of trial, barring a negative experience by your customers, the removal of your product from their life could end up feeling like an opportunity cost too high to risk”.

Brand Commerce: Pushing the value of your brand through trial

EConsultancy

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