Patrick Kulp says, “Google can’t say for certain that ads placed with its various massive platforms won’t end up near an offensive video or website.

At least that’s the opinion of Eric Schmidt, chairman of Google’s parent company, Alphabet, and the most prominent public face of the search giant.

Schmidt conceded the point during an interview on Fox Business Network Thursday in response to a growing advertiser boycott against the company. More than 250 brands have pulled ads after reports that they were appearing near YouTube videos from terrorists, Nazis and other hate-mongers.

SEE ALSO: It only took us five minutes to find a big brand advertising on a hate group’s YouTube

“We can’t guarantee it, but we can get pretty close,” Schmidt said of the company’s ability to police the problem.

“Very close” doesn’t seem to be enough for the hundreds of brands outraged by offensive placements. Despite Google’s announcement this week that it would beef up review staff and add more brand safety controls, big American companies like AT&T, Johnson & Johnson and Verizon joined the revolt the next day”.

Google ‘can’t guarantee’ ads won’t appear by offensive content, Eric Schmidt says

Mashable

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