‘4 major barriers to being linkable’ – Search Engine Land
Julie Joyce says, “When it comes to being unlinkable, there’s a lot more to consider besides boring content, poor quality writing and low-end design. Of the many issues that could cause users not to want to link to your content, here are four major ones that I see all the time: intrusive intersitials, gated content, excessive pagination and avant-garde design.
You can find someone to argue for and against all four of these barriers, and I’d probably see some of those points in the last three cases, but I’m not sure much can change my mind about interstitials.
Intrusive interstitials
It’s only been a few months since Google rolled out the mobile intrusive interstitial penalty, so I’m still not surprised to see them being used occasionally, but they really are annoying, in my opinion. Intrusive interstitials are annoying on mobile devices and on my laptop.
Forbes.com definitely has to be among the most notable offenders here, with their “quote and countdown” interstitial”.
Comments are closed.
