Ginny Marvin says, “Google announced updates to AdWords Dynamic Search Ads on Tuesday, including support for expanded text ads.

Dynamic Search Ads (DSAs) will transition to expanded text ads through April, bringing them in line with search and display campaigns.

Google is introducing a new solution for DSAs called page feeds. Page feeds consist of two columns: Page URL and Custom Label. The feeds enable advertisers to designate exactly which landing pages to include in a DSA campaign. There are several benefits and use cases for page feeds, such as these:

  • If advertisers only want DSAs to trigger for certain landing pages, advertisers can select “Use URLs from my page feed only” in campaign settings.
  • To get new products promoted quickly in addition to other products, advertisers can include the product page URLs in a page feed and select the option to “Use URLs from both Google’s index of my website and my page feed” in campaign settings”.

AdWords Dynamic Search Ads gain page feeds, will soon support expanded text ads

Search Engine Land

Sharing is caring