‘How Email Can Boost Your Freelancing Reputation’ – Entrepreneur
Thomas Smale says, “When you’re a freelancer, you want to be widely and favorably known. Of course! A positive reputation gives your leads and potential customers assurance that you can help them in the right way.
Your reputation also reflects your status as an expert in your niche and serves as confirmation that you can be relied on to deliver value every single time.
To arrive at that point, consider mail for the essential tool it is — just as it is in virtually every industry. If you’re running an online business, as you likely are with a freelance business, you need to be using email effectively to drive more sales. Here’s how . . .
Grow your email list.
It sounds simple enough. A larger email list will make you look more credible. You can even use it as a social proof metric on your website to elicit more signups. James Schramko of SuperFastBusiness, for instance, proudly displays his subscriber numbers on his sidebar”.
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