Greg Sterling says, “Time spent with digital media continues to grow — but that growth is all mobile. Last week, comScore released its “2017 US Cross-Platform Future in Focus” report, which tracks consumer usage patterns across digital media channels and platforms.

The measurement firm found that mobile “now accounts for 69 percent of digital media time spent.” By comparison, the desktop has fallen to less than one-third of total digital media time. Mobile apps are 60 percent of the total, with smartphone apps specifically commanding 51 percent of all digital media time.

Remarkably, seven out of 10 minutes spent with YouTube video are now on mobile devices.

Here’s another sobering statistic for those that have yet to go all in on mobile: for the top 1,000 online properties, mobile visitors are roughly 2x desktop audiences in the aggregate. In addition, there are growing audiences that rely exclusively on mobile for internet access. The largest single group in that category is women 18–24″.

Mobile now accounts for nearly 70% of digital media time [comScore]

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