Brad O’Brien says, “Video is hands-down the hottest topic for most brands these days, and from my experience, I’d say it’s taken over “mobile” as the buzzword of the year. In particular, live video, disseminated on social channels like Facebook, Instagram and Snapchat, has brands and advertisers clamoring to get into the action.

I could rattle off a bunch of video stats to support the statements above, but I’m trusting that the savvy marketers reading this post are already convinced. This post will walk through my top 10 personal recommendations on how to use live video, and common pitfalls to avoid.

1. Have a purpose

Often, I hear a sense of urgency from brands and advertising professionals to launch full-force into live video testing. I can’t stress enough the importance of having a purpose behind your live video and ensuring it is the type of content that will augment your brand positioning and perception.

The content you plan to go live with must make sense for your brand, and not just be for the sake of trying the hot new thing in social.

2. Amplify before, during and after recording

Nobody likes playing to an empty room, and even the most casual live video takes significant planning”.

10 tips to make the most of live video

Marketing Land

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