Michelle Held says, “Trade shows and conferences are both excellent ways to meet new people and grow your network. These events provide a venue where thought leaders can share ideas including their experiences and personal growth tips.

Affiliate Summit is a semiannual performance-marketing event that has afforded me invaluable learning opportunities and personal connections. This year, at Affiliate Summit West in Las Vegas, I was fortunate to meet up with industry leaders from cutting-edge tech companies. They were all willing to share their experiences and business success tips so that we may all learn how to become better at what we do!

Oly Rillera from growth marketing at Uber discussed how important it is to understand exactly what each marketing dollar is used for and how important setting goals is for success.

“Know what you’re paying for,” says Rillera, “there are a lot of things that you can pay for in marketing. It’s not just one big marketing budget, so you need to know exactly what your goals are and what it is that you want to incentivize.”

Your marketing spend can work for anything from increasing the volume of people coming through your door to boosting website visits to new customer acquisition or even remarketing campaigns”.

Leaders From Uber, eBay and More Share Tips on Success and Marketing

Entrepreneur

Sharing is caring