‘5 Key Tips to Improve Conversion Rates’ – Entrepreneur
Michael Georgiou says, “Mastering the art of the sale isn’t just about enticing potential customers to engage with your business, but about keeping them moving down the sales funnel all the way to the contract’s dotted line. Within this sales funnel, many businesses get lost. While they’re able to generate qualified leads, they aren’t able to transform those potential customers into actual customers.
Successful lead engagement means creating a personal relationship with your customer. Though the days of individual, face-to-face sales may no longer be as common, those personal methods continue to be the heart of the sale. In fact, that individualized approach is exactly what made modern sales successful. Technology allows us to track customer engagement and to focus efforts.
Forging that connection in a modern, heavily competitive world is a challenge; however, it’s surmountable when utilizing the right techniques”.
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