‘Does Your Business Need a Social Media Manager?’ – Business.com
Jeremiah Owyang says, “Every business today knows that social media matters and has most likely at least set up a Facebook or Twitter account. But it is one thing to say that something is important and another to actually spend money on it. Does a small business really need a dedicated social media manager? Surely the owner can take care of it on the weekends, or perhaps you can get a college intern who understands the ins and outs.
But there is so much more to social media than firing off a few tweets. Getting the most out of social media requires forethought, a good sense of business strategy and the ability to connect with others. Here are just a few points to consider when deciding whether or not you need a social media manager on board.
Having a plan
Every business has a social media account to promote themselves, but the big question is how to do it. Far too many businesses will sporadically post an update of a sale or something interesting every now and then and leave it at that. This is especially so if the social media account is run by an owner who is too busy to devote his full-time attention”.
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