Guy Greenberg says, “If you’re running a successful startup and are anticipating entering a high-growth phase, you know how critical it is to be able to answer the right business questions to work towards that growth. It’s not about the numbers of customers and what actions they took; rather, it’s about understanding their behavior and the story behind those actions.

Advanced analytics gives you this understanding of the customer journey across your app, website or product. They give you those deep insights that you need in order to understand beyond the what (actions) and get to the why (behavior).

That means that the earlier you can incorporate an advanced analytical solution into your startup’s growth plan, the sooner you can start understanding the customers who are using your product. This will enable you to build an insight-driven product and marketing strategy that will lead to your growth”.

How to Determine If Your Business Can Benefit From Advanced Analytics

Business.com

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