Jeff Rajeck says, “Econsultancy recently surveyed nearly 1,000 marketing professionals about the progress they have made in understanding the customer journey.  

In the resulting report, we found that there are five main steps toward doing so and nearly half of the marketers are stuck at one key stage.

The results of cultivating a good understanding of customers and improving their experience are well understood. When excellent customer experience is achieved, marketers will better know how to engage with customers, consumers will be happier with our products and services, and, ideally, the business will have an improved bottom-line.

To improve customer experience to any great extent, though, the customer journey must be well understood by the organization as a whole. And, as anyone who has tried will know, understanding the customer journey is not a simple task.

To see where companies are in this regard, we surveyed nearly 1,000 marketers on this topic and published the results in a recent report in association with Emarsys, Understanding the Customer Journey in Asia Pacific“.

The five key steps towards understanding the customer journey (and where most marketers are stuck)

EConsultancy

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