Tim Peterson says, “Facebook’s iAd-like Canvas ads can be as labor-intensive as they are immersive. The social network unveiled the creative kitchen sink of an ad format in September 2015. Since then, brands have had to manually create each individual Canvas ad on Facebook’s desktop site — uploading the photos and videos, typing out the text and links, placing each element on each page and so on. Now, Facebook is automating that production process.

On Monday, Facebook debuted a way for brands to create Canvas ads through third-party software tools that use its Marketing API. As a result, through these tools a marketer will be able to select photos, videos, text, and even product sets from an already uploaded catalog and reuse already created Canvas ads.

Companies like Smartly.io are using the new Canvas API so that marketers can create modular templates that can be automatically customized. As a result, advertisers can swap out individual elements for new campaigns or different versions of a single campaign, rather than starting over each time with a clean canvas”.

Facebook’s Canvas ads get easier to create (and recreate) with new API

Marketing Land

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