‘Five tips to maximize your mailing list signups’ – EConsultancy
Patricio Robles says, “An email list can easily become one of a business’ most valued assets, but many companies fail to maximize their mailing list signups.
Here are five ways companies can ensure they’re driving as many mailing list signups as possible.
Include a signup form on every page
One of the most effective ways to drive mailing list subscriptions is to invite users to subscribe on as frequent a basis as possible. A dead simple way to do this is to include a signup form on every page of your website.
Location can vary; some sites feature signup forms in headers, sidebars or in the middle of page content, while others place them less conspicuously in page footers. Obviously, the more prominent the positioning, the more likely it is that users will see the form, so as a general rule, footer signup forms don’t work as well”.
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