Kate Taylor Mighty says, “Contrary to what you might think, display ads and inbound marketing aren’t inherently incompatible. In fact, applying inbound marketing principals to your display ad strategy can help maximize your potential reach and attract more qualified leads.

The key to creating “inbound-y” display ad campaigns is proper planning and positioning. In this article, we’ll cover how to define performance metrics for your display ads, set measurable goals, and ultimately analyze success.

Analyzing Ad Performance and Setting Goals

The following is an excerpt from Display Ads & Inbound Marketing, a free guide we created with our friends at AdRoll. If you’d like to access the full guide, click here.

Before you dive into building your first ad campaigns, you’ll need to ensure you understand what constitutes success for each ad, which performance indicators to track, and how to measure your progress in real time. In this section, we’ll help you do just that”.

How to Analyze The Performance of Your Display Ads

HubSpot

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