Dan Bova says, “Having a clear goal is the first step to success, and for Abigail Ratchford, that goal couldn’t have been clearer: “I wanted to be famous,” she laughed on a recent call with Entrepreneur. If you are one of her 7.1 million Instagram followers, you know that she achieved that goal and then some.

Over the course of our discussion with the social media megastar, Ratchford revealed her roadmap for turning her dream into millions of fans — and then turning that fan base into a global business. Here are her 10 biggest takeaways.

1. Recognize opportunity

“This social media model lifestyle sort of started by accident. I grew up in Scranton, Pennsylvania. I’m a small town girl. I did a photoshoot with a local photographer and he put the pictures up on his Facebook page. Within a few days, the pictures got picked up by Sports Illustrated and other places. So I started to do more and I realized that I really loved doing it. After about a year of doing that, I realized that there wasn’t going to be many opportunities for me in Scranton, so in 2014 I moved to L.A. I developed a whole blueprint plan for myself”.

10 Secrets to Instagram Millions, According to Abigail Ratchford

Entrepreneur

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