Rachel Lindteigen says, “Are you ready to take your content marketing program to the next level? Have you seen some program success? You’re driving more traffic, maybe even attracting some links and seeing your KPIs increase. Great! Here are three tips you can implement today to move your content marketing program to the next level.

1. Net new content

Find new content opportunities the competition hasn’t discovered yet. By being a digital sleuth and doing a bit of extra research, you can discover competitive opportunities for your business.

When you’re the first one to address a customer’s needs, you get the better ranking — and a bigger share of the traffic. So, how do you find new opportunities and stand out?

Start searching! There are several tools you can use to help craft a content strategy that will help you beat the competition. Consider using a site like Answer The Public for some of your content research. On this site, you can enter a keyword term, and it will provide you with numerous questions that are related to your search terms to reveal the topics people are asking about online”.

3 ways to boost your content marketing program’s performance

Marketing Land

Sharing is caring