AJ Agrawal says, “It’s difficult to wax poetic about the social media trends of today, because, based on social media’s very nature, those trends could be irrelevant by tomorrow. Remember the fervent, yet short-lived excitement surrounding Vine?

Given consumers’ consistently fickle behaviors and the frequency with which platforms are introducing updates (daily, it seems!), displaying any kind of certainty about the future of social media seems ill advised.

However, based on an amalgamation of trends and platform shifts in recent months, we can be very certain about at least a few probable changes on social media’s horizon.

As you assess your company’s social performance for Q1 of 2017 and allocate budgets for the remainder of the year, here are a few trends and industry shifts that should be on your radar:

The rise of live video

A common denominator that unites all platforms is the goal of total audience engagement. For as long as they exist, Facebook, Snap (previously Snapchat), YouTube and even Twitter will be locked in an arms race over engagement, because without user engagement each platform risks irrelevancy”.

3 Social Media Trends That Need to Be on Your Radar for the Rest of This Year

Entrepreneur

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