Alex Berman says, “No single technique has brought in more business to my company than cold email outreach. I sent more than one million cold emails and made it the singular focus of my career so much that I founded an agency, Experiment 27, which specializes in enterprise outreach, cold emailing and cold calling.

I’ve been doing YouTube videos on the topic of B2B selling and cold emailing for two years now. And since I started I get “What do you think about my email script” emails every week. Eighty-five percent of the time, I’m not able to help. Why? They forget to include the most important thing — the subject line.

Steli Efti, one of the most prominent cold emailing influencers put it simply when he was a guest on Experiment 27’s podcast, The Digital Agency Marketing: Master the fundamentals. Think about your prospect’s journey. How does it start? First, you read the subject line”.

4 Cold Email Subject Lines That Generated $4 Million in Revenue

Entrepreneur

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