Khalid Saleh says, “Efforts to drive more traffic and rank better on search engines sometimes seem to be in conflict with those for increasing conversion rates for your website. But, as improved user experience becomes a stronger criterion for search engines, search engine optimization and conversion rate optimization are becoming a complementary, multistep process in marketing your business.

Don’t sweat it: Your SEO efforts won’t ruin conversions on your site. And your CRO (conversion rate optimization) strategies won’t harm your findability, either.

When setting your marketing plan, you might want to create different pages for different stages of your conversion funnel. Depending on the strategy you create and your business’s needs, you might find yourself designing SEO-focused pages in relation to CRO-focused pages.

This change in focus means a change in content. You would produce content to get your site found and rank better instead of creating content to convert your visitors into buyers. As each page you create has a goal towards micro or macro conversions, filled by soft CTAs (calls to action) or hard CTAs, you might reasonably start wondering if your SEO-focused content is going to interfere in these conversions.

Putting SEO vs. CRO content doubts aside, remember that the changes in Panda, Penguin and Hummingbird algorithms aim at enhancing users’ experience by better addressing their needs”.

4 ways you can improve your website conversion rate with SEO

Marketing Land

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