‘Amazon tries its hand at influencer affiliate marketing’ – EConsultancy
Patricio Robles says, “Can influencers and affiliate marketing be a match made in heaven? Online retail’s 800-pound gorilla is apparently interested in finding out.
Last week, it was revealed that Amazon has launched a beta of an invite-only Amazon Influencer Program “exclusively designed for social media influencers with large followings and a high frequency of posts with shoppable content.”
According to TechCrunch’s Sarah Perez, the program functions like the company’s affiliate program in that participants are paid a commission for product sales that they drive. It is not known if the commission structure differs from Amazon’s affiliate program.
Unlike Amazon’s affiliate program, which requires that affiliates link to Amazon products from their own websites, Amazon is offering influencers vanity URLs, such as https://www.amazon.com/shop/whatsupmoms, on which lists of products they curate are displayed. As Perez notes, “Basically, it’s a more exclusive step up from Amazon Affiliate linking, and offers a better browsing experience.”
One of the early participants in the Amazon Influencer Program is WhatsUpMoms, which claims to be the top parenting network on YouTube”.
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