‘Should marketers be able to prove the ROI of influencers?’ – EConsultancy
Ben Davis says, “Are marketers doing enough to prove the ROI of influencers? Do they even need to?
Econsultancy has just published a discussion of the topic, titled Measuring the ROI of Influencer Marketing, in association with Fashion & Beauty Monitor.
Let’s look at some of the issues.
Influencer marketing is now at the top table
The first point to make is that spending on influencer marketing is not insignificant. The past couple of years have seen high profile campaigns, particularly in fashion and beauty, but also in travel, food and beyond.
Sponsored social posts from the most influential stars can now command fees of up to $100,000. In 2016, according to Linqia’s State of Influencer Marketing report, most marketers (33% of respondents) say they spend $25,000 – $50,000 on an influencer marketing campaign.
What’s more, these figures are rising. 59% of survey respondents for Econsultancy’s 2016 Rise of Influencers report said they planned to increase influencer marketing budgets through 2016″.
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