The nice thing about local SEO is the reduced competition. A national company is competing with many other national companies and, often, with some local companies as well. But a local business is usually only competing weith a handful of othr businesses. This fact makes the job of optimization easier.

Chase Reiner, an experienced professional in local search engine optimization has created a live stream on Google+ that is now recorded, in which he shows how he goes about doing SEO for a local business, in this case, a Personal Trainer.

If you operate a local business or if you are a marketing consultant for local businesses, you will find Reiner’s case study helpful to improving your own SEO skills.

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