’10 Steps to Creating an Engaging Digital Experience’ – Entrepreneur
Matt Orlic says, “In order to be effective, websites need to be multifunctional in design. They need to be built like a house: protecting against the elements, providing a comfortable living space with ample storage, meeting basic needs, etc. Your website should be designed to improve user acquisition, lift engagement and help you retain customers.
It’s science and psychology combined with art. Your team should focus on several different elements to create an interactive experience that directly engages the target audience. Here are 10 steps to follow while refining the user’s online experience.
1. Focus on user types, not buyer personas
Buyer personas are primarily designed to align marketing messages and ad copy. To create the ideal user experience, you don’t need to know what “customer Lisa” specifically likes or what her pain points are. However, you do need to know the user types you’re targeting and how they browse and shop, which devices they use, and how they find and use your products. Create your experience around those user type segments rather than buyer personas”.
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