’13 examples of dark patterns in ecommerce checkouts’ – EConsultancy
Ben Davis says, “Dark patterns are deceptive parts of a digital user interface, designed to trick the user into making a decision that benefits the business involved.
Darkpatterns.org is a terrific website conceived by Harry Brignul as part of a campaign to raise awareness of dark patterns. The site includes a roundup of the most common categories of dark patterns, as well as a hall of shame with examples submitted by the UX community.
I thought I would select some examples of dark patterns found in ecommerce checkouts to highlight the issue. Most of the examples are taken from the #darkpatterns hashtag on Twitter.
Misdirection
Where the website design nudges users towards a more expensive option and distracts them from the standard option.
Misdirection is the sneakiest type of dark pattern because it exists in a grey area. This sort of tactic is commonplace because it is harder to outlaw, as opposed to the ‘sneak into basket’ tactic (discussed further down the article), which is outlawed in the EU”.
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