‘3 Reasons Why You Should Engage With Micro-Influencers’ – Entrepreneur
Pratik Dholakiya says, “Influencer marketing is not a new thing; it’s been a useful tool in advertising since the 1700s, when chinaware brands like Wedgewood used royal endorsements. From 1875 to the early 1900s, trading cards were used to sell products, and a picture of a celebrity would often be included in the packaging for collectors. American baseball athletes, meanwhile, were even featured on collectible cards in the “Kodas” cigarette brand in the early 1900s.
Social media, however, has dramatically up-ended the modern influencer game; as a crowd-sourcing tool, it’s changed how quickly brands can make an impression (or millions of them) through online advertising using celebrity influencers.
However, costs and competitive terms have intervened to make it more difficult for businesses to work with celebrity endorsers. And that’s prompted marketers to take a new approach by using “average” people who have built an above-average following on social networks”.
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