Olivia Dello Buono says, “Marketing automation makes it a lot easier to engage and nurture your following. It also saves you a lot of time, which inherently saves you money and let’s you focus on the important aspects of running your business.

I think it’s safe to say that automation is awesome.

But that’s not to say that automation isn’t flawed. When done wrong, it can come off as cold and stale—and nothing is more off-putting than receiving messages from a robot.

However, it doesn’t have to be this way. We teamed up with our friends at Zapier to talk about bringing some life back to your automated emails.

First things first: What does automation even mean?

It can be hard to do automation the right way if you aren’t fully aware of what it means and the opportunities it allows for.

To put it simply, automation allows you to automate the apps and tasks you do every day to improve your workflow and give you more time to focus on the things that machines can’t do—like creating content or building your next product”.

7 Ways To Make Your Automated Emails Feel More Human

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