‘7 Intriguing Questions to Include in Your Prospecting Email’ – HubSpot
Aja Frost says, “Ending your first email to a prospect with a question gets their mental gears turning, demonstrates your subject matter expertise, and helps kick off a meaningful conversation.
Perhaps most importantly, it makes your message memorable. The Zeigarnik effect states that people fixate on unfinished tasks — so leaving a question dangling in your prospect’s mind causes them to think about your email long after they’ve read it.
What should you ask buyers? Great question. These seven options will help you end prospecting emails on a strong note.
If you’re more of a visual learner, click here to jump straight to the infographic we created with 24Slides.
7 Questions to Use in Prospecting Sales Emails
1) “Would you like to learn about the opportunity I think [prospect’s competitor] is missing out on?”
Nothing is more interesting than competitive intelligence. The buyer doesn’t know if you have real insights to offer — but they’ll want to get on the phone to find out”.
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