‘Email shines even brighter with Gmail and Google Wallet’ – Marketing Land
Matt McGowan says, “Google’s announcement last month that it is integrating Google Wallet into Gmail for Android users is big news, not just for the millions of Gmail users who can now send money right from their email, but also for the email industry itself.
In fact, it’s one of the biggest endorsement to date in email’s role as a highly valued and essential aspect of everyday life.
I spent a few years at Google before I assumed a leadership role at Adestra. Email is dear to me, and I have enjoyed seeing email providers take what was once a basic peer-to-peer communications channel and integrate new functionalities, such as chat and messaging.
But now, by adding payments, we’re taking email to a new and previously unimaginable level, and it’s got ESPs (email service providers) salivating at the possibilities”.
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