‘How One Man Grew His Social Media Brand to Reach Millions’ – Entrepreneur
Nathan Resnick says, “Building a massive online following as a blog or online publication in 2017 is a complicated task. There are tons of other people trying to do the same and there is a constant battle for attention.
Combine that with the fact that truly original content is rare, as content creators increasingly lift and repurpose others’ content in a never-ending race to create viral growth, and you have quite a difficult path ahead. Without significant capital backing, a large team or an existing following, it takes years to build an influential following online much less create mega publishing platforms like The Huffington Post, Elite Daily or BuzzFeed.
Simply put: It takes a long time to build an audience online, and it’s never easy!
This uphill battle doesn’t seem to bother Chicago entrepreneur Case Kenny, who founded PRSUIT.com in 2014 and has since amassed a readership of over 10 million per month.
Kenny unabashedly says he created PRSUIT to be the most influential online content platform for a certain subset of millennials — those who want long-form, substantive content (no memes or animal quizzes)”.
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