Joe Griffin says, “You know the drill: Your email app dings, announcing your latest Google Alerts. You rush to your inbox, scan every headline, pull out two or three you think would make great stories and begin writing a timely, fresh piece that will resonate with your target audience and capitalize on trending topics.

Then, because you work within a highly regulated industry, you send that time-critical article off for review. You wait. And wait. And wait. Days later, your no-longer-relevant article comes back with more red on it than a Valentine’s Day bouquet. You consider revising it, but ultimately throw in the trash and start over again with a new article topic.

The burden of compliance can seem overwhelming at times — particularly within highly regulated industries such as health care, finance, pharmaceuticals, alcohol and tobacco. You might find yourself wondering if it’s even worth it to keep creating new, innovative content.

Content always is worth it.

Creating regular content within these environments can be challenging. But if you prepare and have a little patience, the benefits of providing scheduled, timely content make the exercise well worth your effort”.

Overcoming Content Roadblocks in a Highly Regulated Industry

Entrepreneur

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