Beth Worthy says, “Content marketing, social media marketing and reputation management are the cornerstones of any successful business. Big brands are successfully using these techniques to subtly and explicitly build their brand and pass their message to their prospects.

If you are running a small business, you may not have a large marketing budget like the big brands. However, you can still creatively make your marketing strategy work by deliberate design. Scouring and immersing yourself in various tools and resources will make master reaching your target audience and getting impactful results through your predetermined efforts.

Below are brand-building resources that should be in your arsenal if you want to make your work tick, excite and bring positive ROI for your campaigns.

Content

Content Marketing Institute

One of the original online content marketing blogs, CMI, is a resource hub covering all spectra of content marketing. Topics covered include visual content design, social media, SEO and content marketing, building your audience, strategy, content creation, industry news, measurement and ROI, teams and processes, content distribution and more”.

Content and Marketing Resources You Can’t Afford to Miss

Business.com

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