Adam Weiss says, “Affiliate marketing is built on fostering relationships between brands and publishers — and providing something of value to the consumer such as a coupon, a special offer, cash back or product advice. The channel affords advertisers some of the best opportunities to reach consumers in a unique environment, but understanding the boundaries within which affiliate marketing operates is critical.

With evolving laws and policies from the Federal Trade Commission, networks need to ensure that their programs are aligned with federal requirements.

To provide more insight into how affiliate marketing is monitored by the FTC and ways that marketers can keep their programs compliant, I interviewed my colleague, Jennifer Moor, who leads Rakuten Affiliate Network’s Brand Quality and Regulatory Compliance service.

Before we start, Moor wants to remind readers that she is not an attorney, and thus this interview should not be considered legal advice. She recommends consulting your own legal counsel to determine your company’s appetite for risk”.

What you need to know about compliance in the affiliate marketing industry

Marketing Land

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